An independent brand, web and motion studio in Minneapolis, Minnesota.https://apogee.demo.astronomic.dev/https://apogee.demo.astronomic.dev/journal/why-we-review-on-fridayshttps://apogee.demo.astronomic.dev/journal/why-we-review-on-fridaysA weekly review is the one meeting every project keeps. Here is how we run it, and why it is on a Friday.Fri, 18 Sep 2026 00:00:00 GMTProcesshttps://apogee.demo.astronomic.dev/journal/setting-a-festival-in-one-typefacehttps://apogee.demo.astronomic.dev/journal/setting-a-festival-in-one-typefaceNorthline had 140 venues and one week of type decisions. Notes on choosing a single family that works on a sign, a poster and a phone.Thu, 06 Aug 2026 00:00:00 GMTProcessTypehttps://apogee.demo.astronomic.dev/journal/a-motion-kit-for-small-teamshttps://apogee.demo.astronomic.dev/journal/a-motion-kit-for-small-teamsWhat goes into the motion kits we hand over, and how a two-person marketing team uses one to cut a week of posts in an afternoon.Wed, 24 Jun 2026 00:00:00 GMTMotionhttps://apogee.demo.astronomic.dev/journal/what-we-hand-over-at-launchhttps://apogee.demo.astronomic.dev/journal/what-we-hand-over-at-launchSource files, docs, a recorded walkthrough and ninety days of support. The full list, so you know what to ask any studio for.Tue, 12 May 2026 00:00:00 GMTProcessStudio lifehttps://apogee.demo.astronomic.dev/journal/drawing-the-hollis-wordmarkhttps://apogee.demo.astronomic.dev/journal/drawing-the-hollis-wordmarkThe Hollis Ceramics wordmark started as a clay stamp from 1987. How we redrew it without losing the hand.Mon, 30 Mar 2026 00:00:00 GMTTypehttps://apogee.demo.astronomic.dev/journal/notes-from-a-snowed-in-weekhttps://apogee.demo.astronomic.dev/journal/notes-from-a-snowed-in-weekThe studio was closed for three days in January. What we made at home, and what we learned about working apart.Wed, 21 Jan 2026 00:00:00 GMTStudio life