Skip to content

Hollis Ceramics.

Overview

Hollis has made stoneware by hand in Kingston, New York, since 1987. The glazes were known across the Northeast; the website was a 2011 template. We gave them an identity as calm as the work and a shop that shows each glaze in daylight.

Client
Hollis Ceramics
Year
2026
Services
Scope
Identity, shop, photo direction
Team
Two designers, a developer, a producer
Timeline
12 weeks
Live site
Tall stoneware bottles in pale glazes standing in a row

The challenge

Known by name, lost online.

Buyers found Hollis at craft fairs and in a few shops on the Hudson. Online, the glazes looked flat and the shop asked for six steps to buy a mug.

The family wanted more wholesale orders without turning the pottery into a lifestyle brand.

Our approach

Let the glaze do the talking.

We drew a narrow wordmark from the stamp the founders press into every pot, and paired it with one sans-serif type family and a palette taken from the kiln room.

We shot every glaze at the same window at the same hour, so color on screen matches the piece in the box.

Clay-covered hands kneading a lump of clay on a worktable

The result

A shop that reads like the studio.

The new shop takes three steps from a product page to a receipt. The wholesale page lists terms, minimums and lead times in plain words.

The family now updates stock and photos themselves each Friday.

Hands centering clay on a wheel, in black and white
Every piece is still thrown by hand in Kingston.
Rows of unglazed terracotta pots and bowls stacked on a table
Bisqueware before the glaze firing.
A potter's hands raising a cylinder on a spinning wheel
Each mug starts as a cylinder on the wheel.

Credits

Creative direction
Ingrid Solvang
Design
Corinne Tate
Development
Luis Ferrand
Photography
Hana Whitcomb

Next project

Northline Arts Festival