Hollis Ceramics
Identity · Web · Campaign
A quieter identity and a new shop for a family pottery in Kingston, New York.
Brand identity.
Positioning, logo and type systems, a voice your team can write in, and guidelines people actually open. We help with naming when it is part of the job.
From $35,000
Overview
An identity is a set of decisions your team can repeat without us in the room. We start with what the company does and who it does it for, then make a mark, a type system, a color palette and a voice that fit that story.
Most identity work runs ten to twelve weeks. We show the work in context from the second week on, so nobody has to imagine a logo on a truck or a menu.
What you keep
Guidelines that fit in one sitting, templates for the documents you make every week, and a recorded walkthrough for new hires.
Deliverables
- Strategy workshops
- Wordmark
- Type and color
- Guidelines
Process
- Weeks 1–2
Listen
Workshops with your leadership and a handful of customers, then a one-page brief.
- Weeks 3–4
Directions
Two or three routes, each shown on your real signage, packaging and site.
- Weeks 5–9
Refine
One route, drawn and tested across every place the brand will live.
- Weeks 10–12
Guidelines
A short guide, templates and a session with the people who will use them.
Work
- 2026
- 2024
Velo Larder
Identity · Web
Brand and online ordering for a Saint Paul bike shop that also sells groceries.
- 2023
Fieldhouse Press
Identity · Systems
A new identity and a cover system for a small publisher of Midwest fiction and essays.
Questions
Do you design the logo first?
No. The logo comes out of the type and color system, so it is drawn alongside them in weeks five to nine.
Can you help us choose a name?
Yes, when naming is part of the brief. We work with a trademark attorney you choose for the clearance search.
What files do we get?
Every master file, the fonts' license details, color values for print and screen, and editable templates.