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Velo Larder.

Overview

Velo Larder fixes bikes in the back and sells bread, coffee and produce in the front. The owners wanted one brand that could sit on a tire lever and a bag of apples.

Client
Velo Larder
Year
2024
Services
Scope
Identity, packaging, ordering site
Team
Two designers, a developer
Timeline
10 weeks
Order online
An old bicycle leaning against a wall in soft light

The challenge

Two shops in one room.

Regulars knew the shop as either a bike shop or a corner store, rarely both. Repair bookings came in by phone and on paper.

Our approach

A label system, not a logo.

We designed a set of stamped labels that work on a repair ticket, a coffee bag and a shelf price. The site lets riders book a repair and add groceries for pickup in one order.

The result

Booked online, picked up with lunch.

Most repairs are now booked on the site, and many of those orders include something from the store.

Close view of a bicycle wheel and its spokes in warm light
Repair tickets use the same stamped labels as the shelves.
Crates of vegetables and fruit at a market stall, seen from above
The front of the shop sells produce from farms near the city.
Bicycles parked in a row of racks under a shelter
Pickup orders wait by the bike racks out front.

Credits

Design
Hana Whitcomb
Development
Luis Ferrand
Partner
Dev Raman

Next project

Ardell & Strom