A motion kit for small teams.
What goes into the motion kits we hand over, and how a two-person marketing team uses one to cut a week of posts in an afternoon.
Felix Arbo
Most of our clients do not have a motion designer. They have a marketing lead, a phone and a deadline. A motion kit is how the brand keeps moving after our film is done.
What is in the kit
Templates for the editing tool the team already uses, with the logo animation, the type styles, three transitions and two lower thirds set up. Each template has a short screen recording that shows how to change the words.
What is not
No complex effects. If a template needs a manual to use, it will not get used.
How teams use it
Orrin Audio's team of two now cuts most of their social posts from one afternoon of footage a month.
Felix Arbo
Motion lead
Felix directs the studio's films and title sequences and builds the motion kits clients use after launch.
