Why we review on Fridays.
A weekly review is the one meeting every project keeps. Here is how we run it, and why it is on a Friday.
Ingrid Solvang
Every Apogee project has one fixed meeting: a review on Friday at ten. It lasts forty-five minutes, and the client sees real work every time, never a status slide.
Why Friday
A Friday review gives the team four days to make something worth showing, and the client a weekend to think about it. Feedback arrives on Monday morning, when the week is still open.
What happens in the room
We show the work in context: a page on a phone, a label on a jar, a poster on a photo of the street where it will hang. The client talks first. We write down every comment and send the list back the same afternoon.
What we skip
No decks about progress, no percentage-complete charts. If there is nothing new to show, we cancel the review and say why.
Ingrid Solvang
Founder, creative director
Ingrid started Apogee in 2014 after eight years at agencies in Chicago and Minneapolis. She leads every identity project and still draws the first sketches by hand.
