Drawing the Hollis wordmark.
The Hollis Ceramics wordmark started as a clay stamp from 1987. How we redrew it without losing the hand.
Corinne Tate
The founders of Hollis Ceramics have pressed the same small stamp into the base of every pot since 1987. It was the best mark they had, and nobody outside the studio had seen it.
Starting from the stamp
We scanned a dozen pots and traced the stamp from each one. No two impressions were the same, which told us where the hand mattered and where it did not.
Keeping the hand
The final wordmark keeps the narrow letters and the slightly uneven baseline of the stamp, drawn clean enough to print at the size of a business card.
Corinne Tate
Design director
Corinne leads type and layout across the studio. Before Apogee she designed books for two university presses.
